Marketing strategy for home builders.
SEO, AI search optimization, website design, Google Ads, review generation. Tactical guides for home builders, custom home builders, and ADU builders. Built on a 10-year Stone Creek Building engagement (687 ranking keywords at peak, 21x ADU traffic growth via Shelter Solutions).
Family-owned home builder marketing agency. 27+ years of experience marketing for home builders.
AI Search for Home Builders: AEO, GEO, AI Overviews, and How to Actually Show Up
AEO, GEO, LLMO, AI Overviews, SGE, RAG. The industry has invented a dozen acronyms for one shift: buyers now ask ChatGPT and Google's AI which builder to consider. Here's what every term means, and what a home builder actually has to do to make the shortlist.
How Home Builders Get More Leads (and Better Ones)
A builder doesn't need a flood of leads. You need a handful of qualified ones: the right budget, the right build tier, and actually ready to move. Here's how to attract and qualify them, and why buying shared leads from a portal usually backfires.
How to Choose a Home Builder Marketing Company (Without Getting Burned)
Builders get sold the same thing over and over: a slick pitch, a report full of traffic charts, and a pipeline that never actually fills. Here's how to vet a home builder marketing company properly, what to ask, and the real red flags versus the recycled ones.
Home Builder Marketing Ideas That Actually Bring in Projects
A home isn't an impulse buy. Your buyer researches for months before they ever call, which changes what marketing works. Here are the home builder marketing ideas that actually fill your pipeline, ranked, from someone who's done SEO since 1999.
How Much Does Home Builder Marketing Cost in 2026? The All-In-One Pricing Guide
What home builder marketing actually costs in 2026. The all-in-one model (one bundled monthly fee) vs nickel-and-dime competitors. Website pricing ($3,000+ with two payment options). Real CPC data per metro. Why a single closed custom-home inquiry covers years of marketing spend.
Home Builder SEO in 2026: The Complete Guide to Map Pack, Organic, and Google AI Overview Rankings
The full home builder SEO guide for 2026. Local SEO, organic SEO, AI Overview citations, technical foundations, schema markup, and a 28-item ranking scorecard. Real benchmarks from a 10-year Stone Creek Building engagement.
How Home Builders Get More Google Reviews (Without Being Annoying)
A review-generation system tuned for the home-builder buyer cycle: post-completion timing, retroactive past-client outreach, post-warranty check-ins, and the Map Pack ranking math. Why home-builder reviews compound across the long buyer-research window.
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Family-owned home builder marketing agency · 27+ years of experience